By Julie Herzog
As the cannabis industry matures, we are seeing a consolidation boom, with larger companies gobbling up smaller ones at an unprecedented rate. This is being driven largely by Big Pharma, who are eager to get their hands on this rapidly growing market. While this consolidation can be good for the industry as a whole, it can be difficult for smaller businesses to survive.
In order to effectively compete in this new landscape, smaller companies need to be prepared with a solid business plan and a clear understanding of their target market. They also need to be able to adapt quickly to change and be willing to take risks to ensure that they are able to thrive in the Consolidation Age.
Fortis Law Partners co-founder and partner Julie Herzog was recently featured on MG Magazine where she discussed the main drivers of the upcoming consolidation in the cannabis industry and offered pieces of advice for companies looking to stay afloat. Click here to read the full article.