how to register a trademark

How to Register a Trademark and Why It’s So Important

By Andrew Comer The entrepreneurs I work with are understandably focused on growing their businesses and not nearly as interested in legal considerations. However, when I tell a business owner that they could be risking their brand ideas, investor dollars, or even the future sale of their business by not protecting the key identifiers of their company, it resonates. Everyone wants to protect their brand. Registering trademarks can be one

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